Parents Inc. (formerly Parenting with Confidence) is a not-for-profit incorporated society which opened its doors in 1993 with a vision by Ian and Mary Grant to equip and encourage parents. The aim was to deliver useful information quickly to busy parents in large community events, with an inspirational and entertaining component. Recently we changed our name to reflect a simpler, fresh approach by changing to Parents Inc.

In the early days funding was made available by five local businesses who each recognised the importance of strong family relationships in the fabric of New Zealand life. Each business contributed $30k which enabled the seed capital to get underway.

With its innovative formula and fresh approach to parenting, Parents Inc. brands reach more than 215,000 people per annum. From those early beginnings of Ian and Mary’s we have now grown to a team of 70 people, operating across the spectrum of Parents Inc. programming. In addition to our staff we also have approximately 600 people around New Zealand trained as facilitators of our Toolbox programme. Our programming has expanded to include a full range of Hot Tips seminars, Corporate seminars, No Sweat parenting events, Toolbox parenting groups, Attitude programmes for high schools and Parenting Magazine.